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Noroo LATAM

NOROO LATAM epoxy flooring coating product banner

NOROO LATAM is the Latin American division of NOROO, the renowned South Korean paints and coatings company. Combining products from South Korea with solutions developed in Ecuador, it serves industrial and home markets with high-quality paints and epoxy coatings.

Role
Art Direction
Branding
Graphic Design
Scope
Campaigns
Print & Merchandising
Digital

The Challenge

NOROO LATAM needed a distinct identity within a global brand and stronger recognition across the region. Its communications had to speak to both industrial and home audiences while supporting a diverse product portfolio.

The Approach

I created the NOROO LATAM sub-brand and led campaigns to strengthen its market positioning. I developed the print media system and merchandising, and directed the visual communication for its related businesses.

Social Media

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Print & Merchandising

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Packaging

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UI Design

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Secondary Businesses

Bluman

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Construpark

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Epoxicorp

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