Piaccere

Piaccere was created from the ground up in close collaboration with its owner. The brand celebrates self-love and the joy of treating yourself to something special, showing that empowerment can feel confident, elegant and entirely your own.

Role: Brand Creation
Art Direction
Social Media
Scope: Brand Identity
Packaging
Stationery

The Challenge

This project brought me into an unfamiliar category. The challenge was to translate the owner’s perspective into a distinctive brand that felt empowering without relying on the expected tough or aggressive look.

The Approach

Working alongside the owner, I developed Piaccere from the ground up. Its visual identity and social content frame self-love as a form of confidence—and treating yourself as a small, meaningful celebration.