Dunkin’
Dunkin’ is a globally recognized coffee and donut brand. I was a longtime fan and had the opportunity to work in-house with the Dunkin’ Ecuador team, creating local brand experiences with its signature donuts at the center.
- Role
- Art Direction
Packaging Design
Digital Design
The Challenge
Donuts were Dunkin’s best-selling product, while savory items and beverages received less attention. The donut boxes also needed a fresh look that could stand out locally while remaining true to the brand.
The Approach
I refreshed the donut-box packaging and created seasonal designs that gave Dunkin’s best-selling product a bolder presence. The prototype pushed beyond the expected and received positive feedback from the U.S. team. I also contributed to digital menu and out-of-home work.
Packaging
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Out-of-Home Advertising
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