The Place was an Ecuadorian restaurant built around its Grill & Drinks concept: a place for lunch and an easy spot to unwind with friends after work. Located on one of Urdesa’s most popular streets in Guayaquil, it brought people together over food and drinks.
Role
Art Direction Graphic Design Food Photography
The Challenge
The Place had a strong concept and an appealing location, but its social media lacked a distinctive tone and visual feel. It needed a clearer personality to communicate the energy of the venue and make its food and drinks stand out.
The Approach
I translated the spirit of a laid-back gathering spot into a bold, consistent visual direction across social media, motion graphics, custom T-shirt designs and food photography—bringing the brand’s energy and appetite appeal to every touchpoint.
