La Reforma

La Reforma is a paper products manufacturer specializing in toilet paper and paper towels. Its portfolio includes its own brands and products for retail partners in Ecuador and Panama.

Role: Art Direction
Brand Identity
Packaging Design

The Challenge

Blanchy serves both industrial and household users across a wide product range. Its identity needed a complete refresh to better represent the brand and stay consistent across very different products.

The Approach

I redesigned Blanchy’s brand identity and mascot, then developed more than 40 packaging designs across the product range. The refreshed system extended across digital, print, events, POP and BTL materials.

Brand Redesign

Logo Redesign

To strengthen Blanchy’s presence on store shelves, I proposed a logo redesign. The new mark is clearer and more legible, with a bolder, more impactful presence and greater versatility across packaging and brand applications.

Character Redesign

Blanchy’s mascot has been a brand staple for years, much like Scott’s iconic Golden Retriever. The original character was designed for a vertical format, which limited how it could be used. The new 3D model feels more contemporary and adapts easily to different layouts, while integrating naturally with the redesigned logo.

Packaging

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Key Visuals

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Print Media

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Motion Graphics

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