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Chiveria

Chiveria campaign artwork

Chiveria is an established Ecuadorian dairy brand with a wide range of yogurt and functional products. This project brought its natural ingredients to the forefront through a fresh visual presence across campaigns, social media and digital touchpoints.

Role
Art Direction
Graphic Design
Year
2024 - 2025

The Challenge

As a familiar household name, Chiveria needed to stand apart in a crowded dairy category. Its strongest advantage was already there—natural ingredients—but that promise needed a memorable, consistent expression.

The Approach

I built a flexible campaign system rooted in nature, with fresh product storytelling across social media, landing pages, print and BTL. Each touchpoint reinforces Chiveria’s approachable character while keeping the brand recognizable.

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